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Beach and Grand Beach Villa_Exterior 2.J

Maldives Social Media Marketing Agency

Waldorf Astoria Maldives Resort

Role / Social media​ content + engagement     Year / 2020

The Challenge

One of the oldest and most prestigious luxury hotel brands in the world, the Waldorf-Astoria was coming to the Maldives and needed a successful launch plan, particularly in social media strategy.

The Idea

Create a social media strategy that balances between owned and user-generated content. Manage world-leading influencers and content creator to amplify the property’s awareness further.

*Disclaimer – I was an onboard marketing & communications team that is handling social media.

Our Results

+200%

Social media
traffic

Girl Eating Popsicle

15%

Monthly average
engagement rate

+30K

Organic followers

growth in 3 months

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