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Challenges
One of the oldest and most prestigious luxury hotel brands in the world, the Waldorf-Astoria was coming to the Maldives and needed a successful launch plan, particularly in social media strategy.
Approach
Create a social media strategy that balances between owned and user-generated content. Manage world-leading influencers and content creator to amplify the property’s awareness further.
*Disclaimer – I was an onboard marketing & communications team that is handling social media.
Our Results
Social Media Traffic
+200%
Engagement Rate
Monthly Average 15%
Followers Growth
+30K in 3 months
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