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Challenges

From the outset, UMANA Bali's social media strategy required adaptability to evolving creative direction and shifting brand priorities.​​​​

Approach

  • Strategic Content Planning - Curated a consistent, visually cohesive feed balancing aspirational lifestyle storytelling with property highlights.

  • Performance Ads (December 2023 - April  2025) - Implemented targeted META Ads campaigns to drive awareness, engagement, and follower acquisition during the early growth phase.

  • Adaptive Strategy - refined creative angles and storytelling as the brand's direction evolved, ensuring relevance and alignment.

Results

Average Monthly Growth

+450 followers/month

Engagement Rate

Average ER 4,5%

Period

December 2023 - Now

Current Followers

49,617 Followers

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