Challenges
In May 2024, SAii Hotels & Resorts had no established Instagram presence. The task was to build the brand's social media from scratch, introducing SAil's unique tropical, soulful identity to a global audience while driving steady follower growth and engagement.
Approach
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Brand Storytelling - Curated content that brought the character of SAil properties to life, from their signature tropical style to local-inspired guest experiences.
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Consistent Visual Identity - Developed a cohesive, approachable aesthetic that reflected the brand's playful yet refined personality
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Steady Content Cadence - Delivered regular, engaging posts to build familiarity and trust with new
Results
Average Monthly Growth
+250 followers/month
Engagement Rate
Average ER 2%
Period
May 2024 - Now
Current Followers
3,715 Followers
