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Challenges
Paradisus by Meliá Bali was introduced with a completely new brand identity, setting it apart from the well-known Meliá Bali. The rebrand took place right before the property entered a closure and renovation phase, creating a unique challenge: how to reposition the brand on social media, sustain audience engagement, and continue driving growth—without showcasing any on-site experiences.
Approach
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Brand Repositioning - Developed a fresh, premium brand identity with a new visual direction and refined tone of voice to elevate positioning.
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Content Strategy - Delivered aspirational, story-driven content designed to sustain audience interest and engagement during the property’s downtime.
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Performance Ads - Launched highly targeted paid campaigns to reach new audiences, boost brand visibility, and amplify key marketing messages.
Results
Average Monthly Growth
+545 followers/month
Engagement Rate
Average ER 3,1%
Period
October 2024 - Now
Current Followers
109K Followers
