Challenges

When we took over Meliá Bali's social media in April 2023, the goal was twofold: to grow the audience base significantly and elevate engagement levels to better reflect the brand's vibrant, tropical luxury positioning. The project ran until September 2024, when the resort rebranded into Paradisus by Meliá Bali.

Approach

• Strategic Content Planning - Curated a mix of lifestyle, experience-driver, and promotional content to appeal to both existing followers and new audiences. 

• Performance Monitoring - Tracked and optimised content performance to ensure continual alignment with the brand's KPIs.

• Community Engagement - Maintained active interaction with the audience to build loyalty and encourage repeat engagement.

• Paid-Organic Synergy - Leveraged targeted paid campaigns alongside high-quality organic posts to accelerate growth.