Challenges
When we began managing Garrya Hotels' social media in January 2023, the accounts had just 50 Instagram followers and 114 Facebook likes. The main obstacles were an inconsistent monthly advertising budget and a limited image library, which required us to be highly strategic in both content curation and spend allocation.
Approach
-
Brand-Centric Storytelling - Crafted content that reflected Garrya Hotels' identity, highlighting its core values ( wellness, culture, and nature.
-
Quality Over Quantity - Prioritised high-impact, visually cohesive content that maximised the value of the limited image library.
-
Targeted Growth Tactics - Balanced organic growth strategies with selective paid advertising during key campaign periods to reach the right audience.
Results
Average Monthly Growth
+160 followers/month
Engagement Rate
Average ER 2,5%
Period
January 2023 - Now
Current Followers
4,923 Followers
