Challenges
Banyan Tree Hotels & Resorts required a continuous paid media strategy to maintain brand visibility and drive engagement. The goal was to run an Always On campaign that could deliver consistent growth and audience reach across key markets, while optimising ad spend for maximum efficiency.
Approach
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Continuous Paid Activation - Maintained uninterrupted META Ads campaigns targeting high-intent audiences in core source markets.
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Audience Segmentation - Refined targeting to balance prospecting for new audiences with remarketing to past engagers.
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Creative Rotation - Regularly refreshed ad creatives to prevent fatigue and maintain engagement.
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Performance Optimisation - Monitored and adjusted bidding, placements, and formats for best cost-per-result.
Results
Average Monthly Growth
+1,700 followers/month
Period
February 2025 - Now
Current Followers
145,847 Followers
