Challenges
When we began managing Banyan Group Residences' social media in December 2023, the feed lacked cohesion and clarity, making it harder for followers to explore projects and discover newly launched products. The goal was to restructure the design while staying true to the brand's premium guidelines, and to create an engaging space for current and prospective buyers.
Approach
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Brand-Aligned Visual System - Redesigned the feed to be cohesive, premium, and fully aligned with Banyan Group's visual identity.
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Simplified Navigation - Organised content in a way that made it easy for followers to browse projects and find information on new launches.
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Content Optimisation - Balanced informative posts with engaging visuals to enhance both discoverability and audience interest.
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Growth Strategy - Combined organic engagement tactics with selective paid promotions to broaden reach and attract qualified followers.
Results
Average Monthly Growth
+150 followers/month
Engagement Rate
Average ER 3,1%
Period
December 2023 - Now
Current Followers
5,599 Followers
