Anantara Bophut Koh Samui sought to grow its Instagram following, maintain high engagement, and ensure consistent brand messaging. The objective was to curate compelling monthly content that would not only reflect the property's unique charm but also connect meaningfully with the right audience.

Approach

• Curated Monthly Content - Developed and executed a monthly content calendar with tailored visuals and storytelling to highlight the resort's offerings and experiences.

• Content Ideation - Delivered fresh, creative ideas on a monthly basis to keep the content relevant, seasonal, and engaging

• Consistent Brand Communication - Ensured messaging stayed on-brand and resonated with the resort's target audience.

• Trend Integration - Capitalised on cultural and media trends, including featuring the property's connection to The White Lotus, which boosted visibility and engagement.